Doing a lot of work for charity
Well, a bit at least.
Right from the start, it seemed sensible to involve a charity in The Flackenhacks. We've been to so many commercial awards events where conspicuous consumption was encouraged without much to balance it that it just felt like the right thing to do.
We've decided to give 10% of the money generated from ticket sales to the NCH's Byte Night.
Byte Night is a brilliant event for a fantastic charity and I encourage you to take part. Before you ask, yes, I've done it myself. You feel a bit rough the morning afterwards...then you realise that this is what thousands of kids do every night of every week of every year and, in a civilised society, that's crazy. It's a humbling experience and very, very worthwhile.
Ken Deeks, one of the founders of Byte Night, was kind enough to send us these words:
"I think these awards are an excellent idea. Like Byte Night, these awards unite the industry behind a common cause. In this instance to celebrate and reward best practise in technology PR, marketing and journalism; in ByteNight's case to raise money to help homeless children in the UK. I am therefore delighted that some of the money raised from the awards will go to Byte Night's charity NCH, the UK's biggest children's charity."