1) PR Agency of the Year
Rainier PR
2) Tech hack of the year (freelance)
Jessica Twentyman
3) Tech hack of the year (staff)
Charles Arthur & Michael Cross -- The Guardian
(For their excellent Free Our Data campaign.)
4) Biggest fuck up
Microsoft: The $300m Gates-Seinfeld campaign
5) Rudest hack (Voted for on the night)
Gary Flood
6) Media budget cutter
The shortlist included Sly Bailey (Trinity Mirror), Graham Harman (Incisive Media), Geoff Wilmot (Centaur), Jerry Yang (Yahoo). And the winner was. . . all of 'em.
7) Up its own arse
Google's Zeitgeist conference (feat. Rania Al Abdullah, Queen of Jordan)
9) Wank 2.0: User-generated twat
Richard Bailey, PR Studies ("Created Aug 03")
10) Loyalty to dead media formats
The Financial Times
11) Rebrand of the year (Not)
Enfatico (Probably not a pizza restaurant in East Sheen)
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